Impassioned problem solver with a diversified skillset built on 15+ years of design experience – ready and able to take on any challenges that come my way. Highly adaptable and dedicated to producing thoughtful solutions and establishing positive rapport with my team.
Oversee the design/development of site features and functionality by defining and improving the UX and UI of CPO's family of e-commerce websites; creative direction and branding, including site graphics, landing pages, customer experiences, and emails
Collaborate closely with the site merchandising and marketing teams to manage all of CPO's digital properties (bigdeskdrawer.com / cpooutlets.com / tylertool.com / cpodewalt.com)
Freelance
Jun 2014 - Current
Art Director and Designer
Freelance art director and graphic designer based in Los Angeles specializing in branding and identity, web design and development, retail and environmental displays, 3D modeling and rendering, digital and print graphics, packaging, and photography
Conducted 3D fixture design/development and space planning for key Beats partners & managed individual location briefs for all Beats channel fixture programs
Partnered with the Worldwide Channel Team and design agency to review all store designs briefs and manage the feedback process through to producing final design kits for vendors and retailers (hand sketching, 3D modeling in SketchUp, photorealistic renderings, mockups in Photoshop)
Ensured retail marketing campaigns and new product initiatives were implemented efficiently across multiple channels worldwide
Developed creative, strategic concepts and designs for TOMS retail environments including window displays, trade show booths, event spaces, and product displays
Ideated and designed impactful, interactive window displays and in-store popup shops for TOMS + Bloomingdale's in NYC, LA, and Miami
Worked with the Retail Marketing team and vendors to support the design and execution of new TOMS retail, shop-in-shops, and trade show booths globally
Built a team of graphic designers, product photographer, and production artist to conceptualize, design, and produce brand and product visual communications
Managed the design of product packaging while maintaining a consistent and universal language throughout all product categories
Managed the processes of the digital studio by directing the production of photo shoots
Sole designer responsible for branding and identity projects including catalog production, web design, instruction manuals, product photography and retouching, packaging, print advertisements, business collateral, product design, video production, trade show booth design, and event planning projects
Designed and supported the development of MultiCam – a camouflage pattern used by the US Army and numerous government and law enforcement agencies worldwide
Designed multiple variants of MultiCam and other camouflage patterns for the British Army, Australian Army, United Arab Emirates Army, civilian law enforcement agencies, and commercial outlets
Education
Virginia Tech
2004 - 2008
B.S. in Industrial Design / College of Architecture and Urban Studies